Archive for the ‘Marketing’ Category

Help A Friend!

Monday, November 23rd, 2009

helpAfriend

Note:

This is a non-existent founding of the Help A Friend charitable organization, anything you see, read, or contribute, is not actually used to provide for any individual(s) or motives mentioned below. No monetary material will be accepted, or given to this charity. Cardboard cutouts have created this organization for the sole purpose of promoting Hideout! in a non-existent fashion as the marketing strategy of a project created in an educational facility (Carleton University). If this game is later chosen to be created as an actual product through which it is founded, there will be potential for this charitable organization to be officially approved through the Canada Revenue Agency. Essentially this document does follow the rules outlined by the CRA in order to create an actual charity.

  • We are a non-profit internationally acclaimed charitable organization (allowed to perform business activities, and only fund our charity not others, international by providing monetary value to other individuals around the world).
  • Hideout represents in many ways the mission of this organization by providing children with healthy food (power-ups), education (use of a new medium), and moral obligation (in connection with the goal of Help A Friend).
  • Our goal through Help A friend is to provide Advancement in Education and Relief of Poverty for many children around the world.
  • Your role is to have fun and play the game, the more you play, the more friends you save in the real world.
  • By contributing to this charity you are allowing children the benefit of receiving healthy food, water, school bags, school necessities, and much more.
  • Every child within the game is equivalent to a child in the real world; the child who receives your contribution will be of the same age as the fictional character. Children who receive the funding will be randomized and no one concentration lies on one certain ethnic background, religion, or gender.
  • Carboard Cutouts and its Sponsor(s) will be handling the process of reaching worldwide children and giving them the hope that you have offered through your simple contribution.

Advertising – the beginning

Wednesday, November 4th, 2009

We have finally created our first set of poster designs! They can be seen on our Facebook page here:  http://www.facebook.com/pages/Hideout/154150152302.

We decided to create two sets of designs to target two different types of audiences.  The more colourful poster targets children, and the more ambiguous poster  targets young adults!  We will be posting them all over Carleton University to create hype and interest in our game!

Up next for advertisements: Character collector cards that will one day be distributed in healthy cereal boxes across Canada!

Facebook and Twitter

Friday, October 16th, 2009

We now have a Facebook and Twitter page! Please visit them here!

Twitter: www.twitter.com/cboardcutouts

Facebook: http://www.facebook.com/home.php?#/pages/Hideout/154150152302